Everything about New Media Art totally explained
New media art is an
art genre that encompasses artworks created with
new media technologies, including computer graphics, computer animation, the Internet, interactive technologies, robotics, and biotechnologies. The term differentiates itself by its resulting cultural objects, which can be seen in opposition to those deriving from old media arts (for example traditional painting, sculpture, etc.) This concern with medium is a key feature of much
contemporary art and indeed many art schools now offer a major in "New Genres" or "New Media." New Media concerns are often derived from the
telecommunications,
mass media and
digital modes of delivery the artworks involve, with practices ranging from
conceptual to
virtual art,
performance to
installation.
History
The origins of new media art can be traced to the moving photographic inventions of the late
19th Century such as the
zoetrope (1834), the
praxinoscope (1877) and
Eadweard Muybridge's zoopraxiscope (1879).
During the 1960s the development of then new technologies of video produced the new media art experiments of
Nam June Paik and
Wolf Vostell, and
multimedia performances of
Fluxus.
More recently, the term "new media" has become closely associated with the term
Digital Art, and has converged with the history and theory of computer-based practices. Ever since the early days of computing there have been a dedicated few who toiled to create pieces of art on the digital medium. It wasn’t until the advent of the commercial internet in the late 80’s and early 90’s that digital art attracted a broader range of artist. The communicative nature of the Internet and the excitement of the dot com bubble helped fuel early net art pieces like
jodi.org and net art groups
etoy.
Simultaneously advances in biotechnology have also allowed artists like
Eduardo Kac to begin exploring the new yet ancient medium of DNA and genetics.
Contemporary New Media Art influences on new media art have been the theories developed around
hypertext,
databases, and
networks. Important thinkers in this regard have been
Vannevar Bush and
Theodor Nelson with important contributions from the literary works of
Jorge Luis Borges,
Italo Calvino,
Julio Cortázar and
Douglas Cooper. These elements have been especially revolutionary for the field of narrative and anti-narrative studies, leading explorations into areas such as non-linear and interactive narratives.
Themes
According the New Media Art by
Mark Tribe and Reena contemporary new media art pieces tend to deal with themes such as collaboration, identity,
appropriation and
open sourcing,
telepresence and surveillance, corporate parody, as well as intervention and
hactivism.
The interconnectivity and interactivity of the internet as well as the fight between corporate interests, governmental interests and public interests which gave birth to the web and continue today fascinate and inspire a lot of current New Media Art.
Types
The term New Media Art is generally applied to disciplines such as:
Presentation & Preservation
As the technologies used to deliver works of new media art such as
film,
tapes,
web browsers,
software and
operating systems become obsolete, New Media art faces serious issues around the challenge to
preserve artwork beyond the time of its contemporary production. Currently, research projects into
New media art preservation are underway to improve the preservation and documentation of the fragile media arts heritage (see
DOCAM - Documentation and Conservation of the Media Arts Heritage).
Methods of preservation exist, including the translation of a work from an obsolete medium into a related new medium, the digital archiving of media (see
Internet Archive), and the use of
emulators to preserve work dependent on obsolete software or operating system environments.
Further Information
Get more info on 'New Media Art'.
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